Hola NC Press Release


Story Updated: Nov 21, 2014



Press Release

FOR IMMEDIATE RELEASE - February 1, 2012

Raleigh, NC - On February 17, 2013 at 10:30am, FOX50 WRAZ-TV will launch a new local program. Airing each Sunday at 10:30am on FOX50, "Hola - North Carolina" will connect viewers with the growing Hispanic and Latino community in the Raleigh-Durham television market. The only local bilingual lifestyle program, "Hola - North Carolina" will appeal to both Spanish and English speaking viewers. The program is hosted by Susie De Los Santos and produced by Ruben Reyes. Miss De Los Santos is an accomplished television personality, model and magazine publisher. She is well known in the Hispanic community and has been featured in many television projects in the United States and on Univision. Mr. Reyes has over twenty years of experience as a television, film and documentary producer in the Dominican Republic and in the United States.

"Hola - North Carolina" will have segments on Hispanic lifestyle including food, legal matters , health and beauty, finance, sports and entertainment. Each show will feature an interview with a prominent local Hispanic leader. The first program will feature an interview with Willy Stewart, CEO of Stewart Engineering, a firm which is contributing to many key construction projects in North Carolina, including the Raleigh-Durham Airport.

"Our twenty three county viewing area has had limited options for finding television programming about our growing and vibrant Hispanic and Latino community. The choices were primarily all Spanish Language or all English language." said Tommy Schenck, General Manager of WRAZ-TV, "Now, with Hola - North Carolina, all of our viewers will be able to connect and learn about what's going on in their local Spanish communities and culture in an upbeat, news-magazine style television program presented in English and Spanish. "

"Many businesses are realizing the potential of the Hispanic consumer and want to find ways to reach this audience," said Niel Sollod, FOX50's Director of Local and New Media Sales, "Hola will provide opportunities for product placement, advertorial content and traditional television spots." For information on advertising, contact "Hola - North Carolina" Executive Producer, Ana Maria Bonell at (919) 595-5009 or abonell@fox50.com.

FOX50 WRAZ-TV is a division of Capitol Broadcasting Company, Inc., a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group and Wolfpack Sports Properties in Raleigh, NC; WJZY-TV and WMYT-TV in Charlotte, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; WRAZ-TV and The Durham Bulls Baseball Club in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.