Jennifer Lopez’s ‘On The Floor’ Dominates Digital Download Sales Across The Globe - ARTICLE
Jennifer Lopez has stormed the music charts, online video viewing channels, dance clubs around the globe and the world radio airwaves with “On The Floor” and has become the television superstar of 2011.
With the convergence of two major endorsement agreements launched this year (Venus / Gillette Goddess and an international L’Oreal campaign), the No. 1 most watched TV series – FOX’s “American Idol” — and with extensive radio and dance club play of her latest single has resulted in the No. 1 download on iTunes and a staggering 13 million views on YouTube.
“On The Floor” is the “Hot Shot Debut” on Billboard’s Hot 100 at # 9 and jumps to # 7 on the Billboard Dance Club Play Chart.
Lopez and her music label, Island Def Jam, partnered with “American Idol” to offer fans the opportunity to select the ending of the “One The Floor” music video. The winning ending was broadcast with an unprecedented World Premiere on the TV series. The show broke a viewership record (over 25 million) as the No. 1 most watched for a Thursday night in over four years by any network.
“On The Floor” has gone No. 1 on iTunes in 10 countries around the globe including Australia, Austria, Spain, France, Belgium, Sweden, Finland, Greece, New Zealand and the U.S.
In related news, Lopez’s production company, Nuyorican, is in development on several film and TV productions that includes a partnership with Twentieth Century Fox Film.
Copyright 2011 by NBC Universal, Inc. All rights reserved.
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