PERSONAL INFORMATION & NON-PERSONAL INFORMATION
Generally, personal Information is information that can be used to identify or contact a specific individual, such as your name, home or business postal address, county or country, hometown, traditional and wireless email address, wireline or mobile telephone number, business telephone number, facsimile number, date of birth, gender, hobbies and interests, and membership identification and password.
Non-Personal Information is traditionally information that may not directly identify or be used to contact a specific individual, such as an Internet Protocol (“IP”) address or mobile device unique identifier, particularly if that information is de-identified (meaning it becomes anonymous). Aggregated information, as well as cookies, web beacons and similar technology are generally considered Non-Personal Information unless they are linked to or associated with Personal Information, in which case they will be classified as Personal Information. Under certain circumstances and to the extent required by applicable law, an IP Address and a mobile device unique identifier may also be classified as Personal Information because it is data that can be reasonably linked to a specific consumer, computer or other device.
Additional FOX50.com Features and Activities:
POLLS & SURVEYS
Users have an opportunity to vote on local, state and national issues of concern, or to complete surveys about products or services offered by CBC or other companies. We may request your name, gender, age or birth date, zip code, e-mail address, and/or income level. This information helps us to ensure the accuracy of our voting, polling or survey data and helps us to understand our results.
For our chat rooms, blogs, message boards, and other public forums, we may request your name, Facebook or other social networking platform user ID and password information, email or postal address. This information may be required to sign-in and helps us respond to questions or concerns about use of these public areas. We reserve the right to edit or delete any Personal Information you disclose to the public.
You must provide your name and email address to submit a comment or question online; in some instances a user ID and/or password may be required. We will also accept your comments or questions offline via traditional mail and telephone. If you choose to provide other Personal Information with, or in your comment, question or complaint, we may retain such information unedited in our Station’s FCC Public Inspection File, even if you are identified as a person younger than 13 years of age. Please see the Section “Safeguarding Children’s Privacy” for details.
PROMOTIONS, CONTESTS & SWEEPSTAKES
From time to time, FOX50.com, other Services, and/or our Advertisers, may sponsor a promotion, sweepstakes or contest. Each event may have different entry requirements. Users may be asked to provide name, email address or home address, telephone number, month, date and/or year of birth, Facebook or other social network platform user ID, or be required to answer questions or submit user generated content. We will also collect what you, Facebook or other social networking platforms authorize us to collect. We will share your Personal Information with certain Advertisers that you have requested to receive information from or consented to the disclosure of your Personal Information. It will be clear at the point of collection who is collecting the Personal Information and whose privacy statement will apply.
Winners of contests and sweepstakes may also need to show a government-issued photo ID to verify identity and eligibility prior to receiving the prize. If you win a prize valued at $600 or more, or have won prizes that are valued at $600 or more in the aggregate in a calendar year, you must also provide your Social Security Number and complete the required IRS Form W-9 for federal tax reporting.
For example, the web server for FOX50.com automatically collects limited information about your computer configuration, such as the type of browser software and operating system used, and your IP Address, which has been traditionally classified as non-Personal Information but may be considered Personal Information under certain circumstances or laws. We also log profile information, aggregate user data, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, from users and visitors to the Site.
DESCRIPTION OF COOKIES, WEB BEACON AND IP ADDRESSES:
A "cookie" is a small text file that recognizes repeat visitors, enables ongoing access and personalization to some of our features and activities and other websites, and will allow us to understand how and when pages are visited and by how many people. Cookies can do a variety of helpful things:
- Store a variety of information, including IP Addresses, navigational data, server information, data transfer times, user preferences, shopping cart information, product codes and prices for merchandise that visitors purchase, user IDs and passwords needed to access our Services so that you do not have to re-enter your log-in information each time you visit the Site.
- Help us make improvements and updates based on which content, features or activities are popular and which are not.
- Serve customized advertising or content to you based on your geographic location, age, gender, or other demographics that you have provided to us, or have been estimated based on your Internet usage and purchase history.
- Ensure the accuracy of our voting, polling and survey data.
You may configure your browser to warn you each time a cookie is being sent. If you do not want to allow our cookies on your computer, you must configure your browser to turn off all cookies used by CBC because our system does not allow you to opt-out to them individually. Your browser may also have a tool that will identify and disable certain types of cookies, such as those used for Network Advertising. Click here for more information about Network Advertising.
A “web beacon” (also called a web bug, pixel tag or a clear GIF) is a small transparent graphic image that is placed on a webpage or in an HTML email and is used to monitor the activity of the user visiting the webpage or email. Web beacons are used for website traffic reporting, auditing and reporting user clicks on an ad, and tracking the number of unique visitors to a webpage or ad. Web beacons and cookies may also be used in combination to customize your experience on our Site and Services by monitoring your activity and interests.
An “Internet Protocol (“IP”)” Address is a number automatically assigned to your computer whenever you access the Internet. This number by itself does not identify your name, e-mail address or other Personal Information. If you request pages from any CBC website, that website’s server will enter your IP address into a log. To maintain user anonymity, CBC does not associate or link IP Addresses with records containing Personal Information unless it is necessary to enforce the law or our TOU, protect CBC or our Stations, Operational Service Providers and Advertisers, or to defend against or investigate any charges or claims against CBC. We store IP Addresses for a period of time to help us to identify anyone who refuses to comply with our TOU or applicable law. We also will use this information to measure website traffic, for system administration, and to measure the success of our Advertiser’s ads. This information also helps us to understand how you use our Site and other Services and will help us improve and customize your online experience.
EXAMPLES OF ADVERTISING FEATURED ON OUR SERVICES
- Contextual Advertising: For example, we may serve you an advertisement for brakes and shocks based on a used car dealer ad you just viewed or a search you’ve made about used cars on one of our Services. This is called “Contextual Advertising” because it is based on the context of how you used a specific Service. We do not collect any Personal Information about you for Contextual Advertising.
- First Party Advertising: Advertising that is tailored or personalized based on a history of your use of content and participation in features and activities on our Services (possibly combined with information from our Facebook Fan page or our other social network platforms) over time is based solely on a combination of information that we collect from you – not from your use of other websites or third party services. We may share such information anonymously with our Advertisers in order to measure the effectiveness of ads on our Services, such as how many users opened or acted on a particular ad.
- Network Advertising: Information about your use of our Services combined with similar information about your overall Internet usage across different third party websites and online services used to serve tailored and personalized advertising is generally called “Network Advertising.” Multiple third party websites and online services are involved in this personalized advertising process, in essence a “network” of advertising providers. You are served ads based on your demographics (whether you have provided such information voluntarily or such information is estimated based on your Internet usage and search history, transactions, and interests, such as your gender, age, lifestyle, education, home ownership, geographic location, etc.
For advertising that is part of a Network Advertising service, you may see a small symbol attached to a banner ad or other targeted advertising that can be clicked open for information about why and how you are receiving a particular ad. For more information see http://www.aboutads.info.
ACCESSING, UPDATING, OR DELETING YOUR PERSONAL INFORMATION
We reserve the right to deny access to any user if we believe there is a question about his/her identity, if the burden or expense of providing access to a user’s Personal Information is disproportionate to the potential privacy risks to that user, or if the legitimate rights of others would be violated. In such cases, we will provide you with an explanation and a contact person for further inquiries.